Before investing in new beauty products, consider these four essential questions.

Today, consumers are willing to spend significant amounts on beauty items and treatments. It was reported that $11.8 billion was spent on aesthetic procedures in the U.S. in 2022. Additionally, the average American reportedly shells out $1,754 a year on beauty, with younger generations often spending even more, influenced by social media trends.

But do we truly need to spend excessively to enhance our appearance? Val Monroe, a seasoned beauty director and the voice behind the popular Substack How Not To F*ck Up Your Face, believes it’s time to simplify our approach. “Our beauty culture can be overwhelming, especially as we age,” Monroe states. “If you’re investing in beauty, I’m here to assist you in finding ways to spend less.”

LISTEN: The Cost of Beauty Culture

Monroe suggests that a skincare routine should be straightforward, effective, and affordable. Her regimen costs less than $50 and typically involves just two or three steps. “I use a gentle non-soap cleanser along with a prescription retinoid. If my skin feels dry, I ease off for a few days,” she explains. “A drugstore moisturizer works just fine if needed.”

In a society obsessed with beauty and youth, it’s easy to feel pressured to buy more. To avoid impulse buys, Monroe recommends asking yourself four critical questions before swiping your card.

WHO'S PUSHING THIS PRODUCT ON ME?

McKinsey notes the beauty industry is booming, projected to hit around $580 billion by 2027. Marketers excel at making consumers feel they must have the latest products. “Remember, stores are always trying to sell you something,” Monroe advises.

Before purchasing, consider who is encouraging the buy and be cautious of recommendations from medical professionals online. “Many doctors promote products, making it hard to know who truly has your best interests at heart,” she warns. Seek skincare advice only from your personal doctor or dermatologist.

WHAT IS THIS PRODUCT SUPPOSED TO DO?

We’ve all splurged on items promising to eliminate under-eye circles or smooth fine lines. But is it worth it? Next time you’re tempted to buy, evaluate whether the product can genuinely deliver on its claims. “If a product claims to erase wrinkles, be skeptical. Topical solutions can’t achieve that,” she cautions. “Avoid wasting money on impossible promises.”

WHEN AND WHERE WOULD I USE THIS?

LendingTree reports that over 40% of Americans feel social media has spurred increased spending on beauty products. Platforms like TikTok and Instagram showcase countless trendy items, including popular red light therapy masks.

“These masks may help with acne but are less effective for aging signs,” Monroe explains. “They require ongoing investment in additional products for optimal results.”

Before you buy, think about when and how often you'd use the product. If it’s likely to end up gathering dust, reconsider its worth.

HOW MUCH DO I TRULY DESIRE THIS?

Had a tough day? Treating yourself to a small item, like lipstick, can lift your spirits—but don’t go overboard. “A small purchase can enhance your mood, but remember that joy is fleeting,” Monroe notes, emphasizing that the high is temporary.

For larger purchases, let the item sit in your cart for 24 hours and conduct thorough research before proceeding. “Impulse buys often stem from savvy marketers tapping into vulnerable moments,” she explains. “Ensure that any beauty investment is genuinely for you.”