Sunscreen is being transformed into an everyday essential.
In recent years, we’ve observed a fascinating trend in retail: smaller brands are taking mundane pantry items and making them exciting. From gourmet tinned fish by Fishwife to innovative toilet paper from Who Gives a Crap, the industry is changing. Sunscreen, once seen as a basic necessity, has also been revitalized by Supergoop!, making daily wear fun and fashionable.
Amanda Baldwin recognized the potential of this emerging brand and transitioned from a prestigious Wall Street position to become CEO of Supergoop! six years ago.
“My career has been shaped by unexpected phone calls,” Amanda shares. “Always be ready to walk through open doors.” Since taking charge, the company has seen remarkable growth, increasing over 30 times and attracting significant investment from Blackstone Growth.
From the start, Amanda believed in Supergoop!’s unique vision. Collaborating closely with founder Holly Thaggard, she helped transform a bold concept into a scalable brand. Today, Supergoop! has a global presence, encouraging a shift in daily sunscreen usage—not just in summer but year-round. Their goal is to eliminate skin cancer altogether.
Tune in to hear Amanda Baldwin discuss her diverse career path from LVMH to Catterton and the insights she’s gained about identifying impactful brands.
