You've cultivated a solid network, but how do you tap into it effectively?
Imagine this: you urgently need a job. You log into LinkedIn and see the familiar faces of over 200 connections. The challenge? Some of these individuals you haven't spoken to in years, possibly even a decade. Simply messaging them with, "Hey, I need a job," can feel inappropriate—and it usually is. But don’t let that hold you back; these connections are still valuable.
Reaching out to someone you haven’t interacted with in a while can stir up emotions, notes career coach Fiona Bryan. “It’s easy to feel like you’re intruding, but remember, it’s a mutual exchange.” You have something to offer, just like they do, and everyone enjoys the chance to help out, says career expert Allison Cheston. “Even if you’re in need of a job, don’t shy away from reaching out. This is the essence of networking. Those you contact will likely appreciate your approach,” Cheston explains. Here are strategies to rekindle those connections and solicit job leads.
Confidence is Essential
When reaching out, avoid apologizing for lost time, Cheston advises. Remember, they haven’t been in touch either. This isn’t a contest of who owes whom. “It’s not about past favors; it’s about seeking professional advice. Shift your focus to what you can contribute,” she suggests.
Desperation doesn't attract employers, warns Cheston. Avoid sounding pleading in your message. “Approach it with the mindset that you have much to offer, and you’re willing to connect them with your resources,” she adds. Need a confidence boost? Ask yourself, “What’s the worst that could happen?” Matt Schulz, an industry analyst at CompareCards.com, reminds us, “Fortune favors the bold. Remember, it never hurts to ask. The worst outcome is simply a ‘no.’”
Choose Your Words Wisely
Your outreach should express a desire to reconnect, not merely request a job. Consider these phrases:
Be direct about your lost connection. Say: “I regret that we lost touch. Sarah just mentioned you, and your work sounds fascinating! Would you have a few minutes to discuss a role I noticed recently?” Alternatively, say: “It’s been ages since we last connected, but I truly enjoyed our time working together and would love to catch up.”
Express genuine interest in their achievements. Say: “I saw your feature in Inc. Magazine, and your insights really struck a chord with me.” Or, “I checked out your company’s new site, and I’m impressed by all you’ve accomplished since we last spoke.”
Find shared interests. Say: “I heard you’ve taken up yoga! I’ve been attending Core Power Yoga at Bryant Park, and it’s fantastic. Want to join me for a class?” Or, “I didn’t realize you were involved with the Rotary Club. How active are you there? Maybe I’ll see you at a meeting soon.”
Be considerate of their schedule. Say: “I know you’re busy, but if you could spare a moment for a call, I promise to keep it short.” Or, “I’d appreciate a few minutes to discuss the company and the role; I’ll make it as convenient as possible—phone or in-person, whatever works best for you.”
Offer to help in return. Say: “If there’s anything I can do for you, just let me know. I’d love to return the favor.” Or, “Feel free to tap into my network; I’d be happy to facilitate an introduction.”
Keep It Concise
Your initial message should be brief. Lengthy notes can overwhelm recipients. A four- or five-sentence note is ideal. Don’t be disheartened if you don’t receive an immediate reply. People have busy lives, and sometimes you may not hear back at all. That’s fine, Cheston says. Don’t expect everyone to respond promptly with job offers. If needed, follow up after three to four weeks with a friendly reminder. Keep it light—avoid demanding phrases like, “Why haven’t you responded?” Instead, try, “Hey, just checking in. I’d love to chat whenever you have a moment. Thanks!”
Turn This Into a Learning Experience
Lastly, use this opportunity to enhance your networking skills. Don’t wait until you need something to reach out. Regularly engage with your connections—congratulate them on their successes or share a kind word when they achieve something noteworthy. “Be a supportive presence in their lives,” Cheston suggests. “People will remember your kindness when you’re seeking assistance.”
