As the impact of COVID-19 continues, our approach to LinkedIn is evolving. Data shows a 55% increase in user interactions from March 2019 to March 2020, as professionals reconnect and share insights on navigating the job market. During this same period, content creation surged by 60%, with video emerging as the preferred medium.
While the pandemic hasn't altered networking itself, it has emphasized the importance of substance over flash, according to a branding expert. It's no longer sufficient to merely boast accomplishments; demonstrating tangible results is key. Here's how to enhance your LinkedIn profile to attract opportunities in 2020.
View Your LinkedIn Profile as a Resource
Your profile should serve as a valuable resource for your audience, prioritizing their needs over your own. This shift in perspective can help you identify and share useful content. Highlight who you assist with your skills and how. This could include client testimonials, relevant past projects, or even offering free resources like e-books or consultations.
In the “Experience” section, avoid generic job descriptions. Instead, illustrate your contributions with specific examples. For instance, instead of saying you're a “marketing director,” explain how you “boosted sales by 35% year-over-year through three successful media campaigns that generated 10,000 unique impressions.”
Revise Your “About” Section
A captivating “About” section kicks off with an engaging opening sentence, as much of the text gets cut off after two lines. Start with something that piques interest or addresses a common concern, like a marketing expert might respond to questions about personal branding. This tactic encourages visitors to click “see more.”
Transform this section to focus on showcasing your journey rather than listing job titles. Discuss your professional experience, international exposure, significant projects, and any awards or certifications. Don't hesitate to reference media appearances or articles you've authored; many profiles overlook these valuable details.
Connect Authentically
In our current climate, the need for authentic human connections is greater than ever. When sending connection requests, personalize your message by referencing shared interests or experiences. This thoughtful approach can significantly improve your acceptance rate and enhance the quality of your professional network.
Consider sending out one connection request each weekday. If you're using a mobile device, remember that the default request isn't customizable. To personalize, tap the three dots next to the “Connect” button for additional options.
Showcase Your Interests Beyond Work
Today, professionals seek a comprehensive understanding of your interests outside your career. Highlight your involvement in charities, nonprofits, or volunteer roles. A well-rounded view of your passions can resonate with others and foster connections.
Additionally, engage with your network by sharing insights on articles, books, or topics that interest you. Start discussions or pose questions that invite responses. These interactions can reignite old connections and form new ones.
