Are you part of Gen Z and unsure about managing your finances? We're here to help.

Born between 1997 and 2012, Gen Z is transforming workplaces and economies. This generation openly discusses salary with peers, with 82% seeking mental health days at work. Over 40% are willing to leave their jobs due to burnout or insufficient pay. Confident and assertive, Gen Z stands firm on their values while facing significant economic hurdles. Recent years brought a pandemic, soaring inflation, and high rental and mortgage rates, all while they attempt to complete their education or start careers. It’s no surprise that many Gen Z members feel uncertain about homeownership or retirement.

If you're part of Gen Z or parenting one, don’t despair! Numerous resources exist to guide you toward financial freedom, including insights from our featured guest. Taylor Price, a proud Gen Z advocate, has faced the challenges of recent years head-on. She recognized that young people lack adequate financial education in schools and homes and began creating videos on personal finance for TikTok and YouTube under the name “Priceless Tay.” With over a million followers—primarily Gen Z—she teaches budgeting, debt repayment, and investment strategies.

Taylor shares her unexpected journey into finance studies and how she became an advocate for her peers. She discusses her approach to making finance engaging, enjoyable, and accessible while still informative. For example, she likens ETFs to a makeup bag filled with various products, making complex concepts relatable. She also reflects on her experiences as a woman discussing finance online and suggests that TikTok should serve as a starting point for financial literacy.

We then explore the unique financial challenges Gen Z faces today, particularly compared to older generations. Beyond the pandemic and economic fluctuations, Taylor notes that innovations like crypto and NFTs create a complex financial landscape for this generation. Plus, social media's influence and the concept of FOMO complicate matters. Both Taylor and our host share reliable steps toward achieving financial success, emphasizing that saving, steady income, and investing form a solid foundation in any economy.

For those feeling pessimistic about their future, Taylor emphasizes cultivating a positive “money mindset” to stay motivated. “If you believe you can’t, you can’t,” she states. “But if you believe you can, you just might.” Tune in to discover her tips for building financial confidence and saving for significant goals like purchasing a home or preparing for retirement.

In our Mailbag segment, we answer a listener's question about where to begin with crypto. Another member from the Facebook Group inquires whether financing a car or paying cash is preferable. In Thrive, we discuss investing in your health.

Curious about Taylor? Visit her website, follow her on TikTok, check her out on Instagram, and see her updates on Twitter.