In the world of interior design, 'clutter' has often been viewed negatively. It's generally seen as a cousin to 'mess' and stands in stark contrast to the pristine homes often showcased in magazines.

Recently, however, this term has evolved into a trend. Following the rise of Cluttercore and the recluttering concept, the emergence of 'Intentional Clutter' on TikTok caught our attention. This is a trend we can truly rally behind.

Initially highlighted by creator Ethan Gaskill in a video for a popular retailer Lulu & Georgia, the intentional clutter aesthetic celebrates homes that authentically reflect their inhabitants, showcasing personality while allowing for a bit of organized chaos.

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Defining the Intentional Clutter Trend

eclectic living room with green velvet curved couch and mismatched wooden furniture

(Image credit: STUDIO KEETA / Photography Ye Rin Mok)

So, what exactly is intentional clutter? In simple terms, it refers to spaces filled with curated, purposeful knick-knacks, personal items, and unique objects that create an inviting atmosphere.

The end result is a home that beautifully balances maximalist and minimalist styles, bursting with character.

Ethan remarked, 'An interior design style I'm currently drawn to is intentional clutter. I appreciate that people are embracing the idea that homes should feel lived-in and that clutter is a natural aspect of that.'

'I'm a fan of my trinkets and personal items,' he added. 'I love homes that feature little surprises that reflect the personality of the residents. This trend is about embracing a relaxed and effortless feel, allowing your belongings to coexist harmoniously in your space.'

an english shaker kitchen with burgundy cabinets and warm yellow walls with open shelving and lots of styling objects

(Image credit: deVOL Kitchens)

Much like arranging a vignette, intentional clutter lets you exhibit your favorite items throughout your home, reflecting your unique taste and the pieces that genuinely bring joy.

Kailee Blalock, co-founder of House of Hive, noted, 'Mastering intentional clutter can be challenging, but when executed well, it enhances a home, making it feel authentic and lived-in.' She emphasizes that it showcases functionality over sterility, with every item serving a purpose, even if it's not perfectly organized.

Here, interior designers share insights on achieving an effortless look with intentional clutter.

nancy meyers home office with striped walls and a cozy aesthetic with blue accents

(Image credit: Sarah Barholomew Design / Photography John Merkl)

'To nail this look, embrace your home as it evolves,' Kailee says. Unlike fleeting trends, this aesthetic develops over time, improving as you and your family grow.

'Invest in items you genuinely enjoy seeing. For instance, consider displaying beautiful coffee table books, a curated collection of vintage ceramics, or a stylish throw blanket draped casually on a sofa,' she suggests.

'When chosen thoughtfully, these elements can add charm and personality to a space, making it feel complete rather than cluttered.'

Eat Drink Nap: Bringing the House Home

A popular coffee table book, Eat Drink Nap by Soho Home, serves as a collector's item. It teaches you the art of entertaining and makes for a stylish addition to any space.

LOEWE PERFUMES Bunny Scented Candle

This delightful bunny-shaped candle from Loewe is designed to celebrate the Year of the Rabbit. With a mid-range fragrance featuring top notes of white chocolate and vanilla, it's a charming addition to any decor.

Mango Wood Carved Pedestal

These wooden pedestals, available in three sizes, enhance kitchen countertops. Use them to display your favorite salt cellars or elevate your charcuterie board.

styled corner of a living space with a wooden bench, stacked books and various eclectic decor pieces

(Image credit: STUDIO KEETA / Photography Austin Leis)

Kristina Khersonsky, founder of STUDIO KEETA, embraces this approach. 'We refer to it as organized, styled clutter,' she explains.

'The era of stark minimalism, where homes seem uninhabited, is behind us,' Kristina states. 'Homeowners seek organization, yes, but they also desire spaces that reflect their identities through their collections of books, art, and personal mementos.'

'Intentional clutter embodies an organized accumulation of personal belongings that reflect individual tastes and lifestyles.'

eclectic vintage living room with two blue armchairs and a galley wall with antique furniture

(Image credit: Cathy Nordström/ Anne Nyblaeus)

'Leaving out stacks of books and a candle or two can create a cozy, lived-in feel that excessive tidying fails to achieve,' agrees designer Bethany Adams.

Examine your empty surfaces like credenzas, shelves, and kitchen counters. Think about ways to enhance their styling potential. Many experts suggest starting with a stack of books, which can add height and showcase your interests.

Additionally, candles, trinket boxes, plants, and decorative items can serve as intentional 'clutter' while maintaining a deliberate look. Prioritize pieces with sentimental value, like framed photos or travel souvenirs, to bring warmth to your space.

Radicaln Marble Chess Set 12 Inches White and Green

A game set makes stylish decor in a living room. Whether placed on a coffee table or bookshelf, this timeless marble chess set adds a chic touch.

Sophie Bille Brahe Velvet Jewelry Box

This plush velvet jewelry box from Sophie Bille Brahe is perfect for travel and a beautiful accessory on any nightstand or dresser.

Equestrian Pedestal Object

McGee & Co's weathered black wooden horse on an iron pedestal adds subtle character to your decor. Equestrian enthusiasts will appreciate its charm.


More than just a TikTok fad, the intentional clutter aesthetic encourages you to step back from the pressure of maintaining perfectly tidy spaces and invites you to relax and enjoy your home. And that's definitely a trend worth embracing.